Advert spurs racial debate

by admin on July 13th, 2018

filed under 南京夜网

CONTEST: Anna, 12, and her father Lawrie Piko, who argues the golliwog could cause offence.
Nanjing Night Net

Beechworth Sweet Cocustomers have backed the inclusion of a golliwog in aTV advertisement for the lolly shop, arguingbanning it was“political correctness gone ridiculously far”.

FED UP: Beechworth resident Jo Carey thinks the issue is political correctness gone overboard. Pictures: MARK JESSER

Amandhi De Silva, a Sri Lankan woman working in Beechworth, said she was notoffendedbythe doll which is part ofthe company’s logo.

“I don’t think it has anything to do with colour or race –it’s just a cool symbol,” she said.

Following an anonymouscomplaint, the Advertising Standards Boardruled a television commercial fortheBeechworth Street Co was in breach ofits code which requirespromotions to not discriminate or vilify on racial grounds.

“I truly believe casual racism like this is so damaging to the community and this commercial should never be aired again,” the complainant stated.

Shopowner Sally McGregor said she would not comment on the ruling because she was still considering whether she would appeal the decision.

Resident Jo Carey said the advertisement had been politicised and she did not believethe owners meant any offence to be taken.

She had taken to Facebook in support of Ms McGregor, and saidthe debatewas the talk of the town.

“The golliwogs are part of that shop –they would have to change all their labels, it’s not good,” Ms Carey said.

“My niece works there, and it’s appalling. It’s one of the main places where tourists go and they love it.”

A fellow Beechworth localDeb Rule echoed this sentiment.

“It shows a tolerance of different cultures, because somebody would say why don’t you ever have a doll that’s a different colour to white,” she said.

BRAND: The Beechworth Sweet Co has used the logo since it opened in 1992 and told the board it was based on nostalgia.

When asked what she would say to a person who would take offence to a golliwog, Ms Rule said “can I say ‘get a life?’ –there are so many more important things”.

But one customer, Lawrie Piko, would like the golliwog removed from the logo.

“I think historically it’s a racist symbol and therefore they should consider removing it,” he said.

“It comes down to perception. It doesn’t matter if you didn’t mean to offend people –the fact of the matter is it has some historical significance and they should be considerate of that.”

The term golliwog has been used verbally as a racist insult and hasbeen viewedas offensive since the 1960s.

This story Administrator ready to work first appeared on Nanjing Night Net.

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